Cambridge sneaker boutique Concepts celebrated its 20th anniversary with the release of an exclusive Concepts x Reebok Insta Pump Fury "CC" inspired by the high fashion of the 1980s and 90s. The upper features molded premium black leather with the silhouette's signature neoprene airbox. Contrast is provided by the silver metallic "Pump" logo and embroidered Reebok logo on the tongue.. The sneaker also features a reflective 3M Concepts logo on the heel which serves as a tribute to the intertwined logos of such brands like Chanel and Gucci.